(Ok, so the headline was easy even before the final results are in. I just want to beat all of the pundits to the punch.)
McCain didn't lose because of the economy or the war in Iraq. McCain didn't lose because George Bush is a lousy president flanked by the scariest VP ever. He didn't lose because he made a poor choice of VP in Sarah Palin.
McCain lost because he stopped being McCain.
McCain used to appeal to moderate republicans and centrist independents and democrats. But he gave up his base to appeal to neo-cons and far right theocrats in order to get the nomination. (Palin's selection was just another step in that direction.) Once he sold his soul to appeal to those constituencies he couldn't distance himself from Bush et al.
McCain's quest for the nomination lead to the biggest ever flip-flop of perhaps any presidential candidate. Those who believed in the "old" John McCain (such as myself) no longer believed he was the candidate of previous years. We went looking for reasons to oppose him, disown him, without even really knowing why. We found those reasons in his continuing pandering to the far right, his bizarre behavior during the economic meltdown, in his odd choice of Palin, and in his repittition of the Bush mantra of "no withdrawal from Iraq without victory (whatever that is.)"
I can't speak for the far right and hardcore evangelicals (not that I really speak for anyone but myself), but I'd bet they didn't buy his change of heart either. McCain didn't just ignore them when he ran against Bush, he showed open disdain for them; so, now, they're supposed to believe he's "one of them?" Sorry, Sparky, don't think so.
John McCain lost because he lost credibility across the board.
John McCain lost because he stopped being John McCain.



